Oooooooh… La Lift!

I’m a Benefit girl, through and through. I love their fun packaging, their engaging website, and I spend an embarrassing amount of time watching their Youtube videos. It’s unusual for me to be loyal to any brand, I change shampoos like I change my underwear (regularly, just in case that’s not clear!). So if I’m hooked on something you know it’s good!

la lift 2

Anywhoskies, on to today’s product! Benefit’s Ooh La Lift. I picked this product up ages and ages ago during my Great Shopper’s Drugmart Optimum Points Shopping Spree of 2011 (otherwise known as The Greatest Day of My Life). It sat unused in my make up collection for sometime until I unearthed it a few weeks ago. I’d never really used the product because, frankly, I didn’t know what to do with it. A couple of Youtube Videos later I’d figured it out (you dot it under your eyes and blend with your ring finger….) and was off to the erasing-my-under-eye-bags races.

Truth be told, this product is not the miracle it is purported to be. In fairness though, is any product? Benefit describes Ooh La Lift thusly: “This legendary under-eye brightening boost looks like an instant eyelift! Contains raspberry extracts and light-reflecting pigments to instantly perk up tired eyes. This delicate pink balm can be applied on bare skin or over makeup.” Instant eyelift? No. Cool, refreshing, and pretty? Yes. Will I continue using it? Yes. Will I buy it again? Not sure. The verdict: Ooh La Lift is a nice product, I enjoy using it, and I’m not sorry it’s part of my arsenal.

There you have it friends! I apologize for the long-windedness of this post, though I am eating a cinnamon bun right now and so must confess, dear reader, that I am distracted!

Are you loyal to any make-up brands?


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