Nicheless: Blogger Struggles

Blogger struggles: Whitehorse blogger Poutine and Prada with her cat.

Poutine and Prada though the years

When I first started posting regularly on Poutine and Prada I talked about beauty products almost exclusively. It was where I was at at the time. I still love talking make-up and skincare but I’m nearly ten years older than I was when I started this blog. My interests have changed and so have the topics I’m interested in talking about here. With these changes come some blogger struggles. I’m having a hard time with this because my blog doesn’t fit neatly into any one category any more. I feel like Poutine and Prada is disorganized and I’ve fallen into the trap of comparing my work with that of the bloggers I admire. My photos never look as good as theirs and my content never seems to read as smoothly.

Blogger Struggles: Conflict

My blog feels unfocused and unpolished. Most notably, my love of beauty products conflicts with my budding ethical and sustainable fashion journey. How can I talk about sustainability while still using make-up and skincare products that come in wasteful packaging? I guess the answer is, for me at least, that I’m not chasing perfection. I’m not perfect and I never will be, however, I do believe that when it comes to environmental concerns everything helps. You don’t have to completely overhaul your lifestyle to make a difference. Maybe one day I’ll start using products with sustainable or low waste packaging but that day is not today.

Blogger struggles: beauty product mess

Blogger Struggles: Niche

I spend a lot of time reading about blogging. How to create great content and get people reading it. One of the things I’ve read over and over again is that you have to have a well developed niche and stick to it. Obviously, this is hard for me. I added lifestyle into the tagline of my blog but I still feel that beauty, fashion and lifestyle doesn’t quite encompass all my topics. I’m not sure whether I should spend a lot of time trying to make my content fit into one category or whether I should just focus on writing about what I want to write about. I’ve even thought about starting over, but the thing is that I love this blog. It’s not perfect but it’s undeniably me.

Do you have similar blogger struggles? Is there room for growth in blogging? Are you going to stick around for my journey? I’d love to know.

16 thoughts on “Nicheless: Blogger Struggles

  1. I have these blogger struggles CONSTANTLY. I feel like I wake up every day deciding what my blog is going to be, and then I abandon that idea for a new one almost immediately. But your readers are interested in you most of all, and as someone who has discovered and truly enjoys your blog (no matter what you post about) I just want to say you’re doing great, and you’re so not alone in your feelings.

    1. Really????? I mean thank you so much, but your blog seems laser focused to me. You’re one of the bloggers I’m talking about who I admire so much! That really means a lot to me. Thank you again Renée! It’s definitely nice to know that I’m not alone in feeling this way.

  2. I constantly struggle with these issues! I struggle to find a balance between mental health related content and light-hearted, ‘lifestyle’/’wellness’ content. But I figure as long as I am passionate and honest then my readers will pick up on that, and see my passion through my words. I hope it’s enough to maintain a good level of traffic on a daily basis.

  3. Yeah I do!! But then I don’t want to just be in one niche because I want to write about life!! Write about what you love girl! Share whatever you want and whatever you’re passionate about! Xoxoxo

  4. I don’t really have a niche. I have a variety of topics I like writing about. When I first started blogging I just stuck to fashion, but I found that really hard because it was too niche for me I think it’s really good to have a variety of topics to write about, that way you don’t get bored with what you’re writing and everything stays fresh!

  5. I completely understand this struggle especially with niche! Life doesn’t fit into a nice neat box and I get if you want to be a huge megastar people tell you to niche down but I quite like having lots of different categories, my readers can pick at the top if they want something in particular and go from there

  6. I don’t know how many times I changed my niche before I’ve settled on fashion and lifestyle. I don’t think having a niche is completely necessary. Although it’s helpful for new people to find you when you put your blog in category. I feel like saying it’s lifestyle combines all the things you want to talk about because it’s your life, it’s the way you live. It’s ok if it doesn’t make sense to others, that’s the beauty. Being able to identify with someone on a different level and introducing a whole new perspective to them. I enjoy your blog so much Sarah! Please keep writing!!!

    Natonya |

    1. That’s so true Natonya. I’ve just read many articles saying you need to zero in on one niche. Lifestyle does make sense though. Thanks for your support!

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